Thursday, September 04, 2008

Polytheism and Punctuation

Have you seen the new ads for Gillette's Venus-brand razors?

Do you think some copywriter once read some classic of pop-psychological polytheism, such as Goddesses in Everywoman: Powerful Archetypes in Women's Lives?

Or perhaps more amazingly, what if someone read Pagan Meditations: The Worlds of Aphrodite, Artemis, and Hestia?

Gods below! Polytheistic myth as psychology -- in the marketplace!

Note the correct use of the apostrophe-in-direct-address in the Gillette page's title bar. A lot of sloppy writers forget that punctuation can have a semantic purpose. There is quite a bit of difference between "Let's eat, Susan" and "Let's eat Susan."

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3 Comments:

OpenID sara-super-id said...

I seriously want to buy that just to support the positive paganism. Reveal the Goddess in you!

5:06 PM  
Blogger Peg A said...

I love both those books, the Bolen and the Paris; it's been years since I read them. Thanks for reminding me of them.

5:40 PM  
Blogger Kelly said...

There is quite a bit of difference between "Let's eat, Susan" and "Let's eat Susan."

I read the story about the panda at the beginning of the kids' version "Eats Shoots & Leaves" when I was in Barnes & Noble one day. I'm much more careful now about reading what it really says when I get carried away with my commas.

7:26 PM  

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