"What's on your iGod?"

Mark Morford has some fun with the "spiritual but not religious" meme. He thinks it's a good thing, too. I'm not sure where the "homogeny" is, however. I see plenty of variety in the passing religious spectacle. But let Morford continue:

I have seen [this profound change] at yoga retreats and Wicca gatherings and in all related offshoots, Druidism and Pantheism and Animism, etc. I've heard it in the talks of modern gurus and nontraditional pastors and felt it in our deep cultural fascination with mystical powers and dream energies and supernatural phenomena, and it is perhaps most visible in the Religion & Spirituality aisle of your bookstore, the most explosive section of the publishing market, $2 billion worth just a few years ago alone, countless thousands of titles shooting up like flowers and very few having to do with how to kneel in abject guilt-addled faith to a solitary sullen disapproving deity and instead almost every single one having to do with how to take some sort of larger view -- or rather, a deeper, inner view, profoundly personal and free of typical religious dogma and churchy groupthink and send us your money now so the pastor can make his Lear payments.